AGA Displays & Fixtures draws attention to the world’s first 3D printing pen
3Doodler is the world’s first 3D printing pen and since it was first launched in 2013, people have been using it to create amazing things from jewelry, to fully 3Doodled remote control planes, 3Doodled dresses, architectural models, and even writing braille! But how do you convey this in a retail environment when there is competing noise and limited time?
To overcome this challenge the 3Doodler team reached out to its retail partners to see what they needed. The consultation involved everything from the amount of product to be on display, to the limited size available, with the option to add video as and when needed. The 3Doodler team selected AGA Displays and Fixtures for this project and what emerged was a series of displays that the 3Doodler team has replicated for its new 2.0 pen and for its future ranges.
AGA Displays & Fixtures created a suite of display options for 3Doodler to present to its retailers. This included a stand-alone video display, with a mounted 3Doodler pen. The pen is positioned and surrounded by artwork to give the effect of Doodling in 3D, even if the video is off. Other display options consisted of a small countertop display, which proved a very popular introduction piece for new retailers, as well as a much more prominent full height display.
The challenge with the full height display was to ensure the whole product ecosystem could be on show. This meant positioning the accessories and the plastic refills in a way that made them physically easy to access, eye catching, and yet well segmented so as not to overwhelm the consumer. AGA Displays & Fixtures also designed an optional shelf that could be easily added to the full height display with no other adaptions needed. This shelf was specifically built to carry the video display unit, if retailers wanted to add that later, or real Doodles made in store as example pieces.
AGA Displays & Fixtures and 3Doodler also worked closely to ensure that every possible blank space could be used to show what the pen could be used to make, as well as a handy step-by-step guide on each of the displays. These displays can now be seen across the US and in Europe, in Brookstone, Maplin, Marbles the Brainstore, and many more.
For further information contact:
AGA Displays & Fixtures Inc.
4773 Torrance Blvd, #413
Torrance, CA, 90503